Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
~ Leo Burnett
Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.
~ David Ogilvy
It is insight into human nature that is the key to the communicator’s skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen.
~ William Bernbach