Today I’ve heard the best perception on how to go to the next level in craft we all call web designing and this is from a collegue of mine at work.
In the past, famous artists experimented with the materials they were using. Arylic paints, oil paints, wood, stone, clay, glass, metals etc. and in the morden world, plastics, carbon fiber, foam, etc.
I remember how Karim Rashid shared that understanding the intricacies of the manufacturing process would enable the designer the know how on how to go about designing a new product. Also the importance of knowing how to design in an efficient way so as not to compromise on the affordability of the end product.
For the web however everything is digital and there isn’t really a physical “material” that web designers work with. However we work with HTML, CSS, Javascript and the likes. These are what makes up the web. These are the “materials” that we who call ourselves web designers work with.
So in order improve ones understanding and to go to the next level of web design, take a break from photoshop and start your text editors. Start reading up on CSS and experimenting with AJax, start understanding grids, start understanding how some content management systems work, start understanding web infrastructure, start putting yourself in the shoes of webmasters who need to update the website you build daily.
This colleague who shared this with me is not a designer, he is not even design trained, but instead he is an excellent developer, a great observer. Thanks, you know who you are.