Social Media Execution & Craft

In social media Strategy is super important so that what we do what is meaningful to drive our goals and objectives. However, without craft, viewers will just scroll away and what ever you have done will not see the light of day. I’ve saved quite a bit of Instagram posts that are thumb stopping and made me have another look and drives tons of organic interactions and I’m going to deconstruct them and see what these execution styles are they also suitable for.

Snarky Greeting

Copy has two parts. One a general greeting / shoutout, but the second part uses a snarky remark to illicit a chuckle or desire for viewers to say in comments where they want to go.

Suitable for: Airlines, Travel Destinations, Tourism Boards.

Ridiculous Motivation to Message

In a retro VHS styled quality showing a challenging yet ridiculous setting, make a rushed motivational peptalk and then deliver message once attention is gained.

Suitable for: All kinds of products and services

Suspenseful Invite

A glaring start that piques interest and forces viewer to watch all the way through and because it is fast, viewer is forced to rewatch or pause. As it is an event, viewers tag their friends who might be interested in the event.

Suitable for: Events, Launches

Musical Background Block

Using a catchy tune have people in the foreground clap to the mush while blocking the background. At the drop, run off and reveal the background.

Suitable for: Travel & Tourism.

Rhetorical Swipe

Intriguing question on the first panel while after swiping shows it was a rhetorical question and that interest should not be there in the first place.

Suitable for: Doubts? lol I dunno.

Inverted Gravity

Inverting perspective that shocks the viewer for a split second.

Suitable for: Any kind of Products

Taken from Inside

Unexpected perspective from inside something than revealing message when attention is captured.

Suitable for: Launches, Announcements, Beauty Brands, Promotions

Infinity Cheers

Making a cheers between two person and on clink it becomes a digital photo which zooms out only to start another cheers allowing multiple spaces and things to be shown.

Suitable for: F&B, Beverage brands, Destinations

Trip Videos

We’ve all taken photos on trips, but with so much YouTube video watching I think every trip deserves its own little video to capture the trip. Here are some that I’ve done till date.

Trip to Vietnam Dalat with our Neighbours March 2024
Boys trip to Bhutan Sep 2019
Phuket trip with church mates, Aug 2019
Big extended family trip to Japan, Dec 2018
Family trip to Japan, Dec 2017
Phuket with church mates, Sep 2017

JVKE – Golden Hour

It was just two lovers
Sittin’ in the car, listening to Blonde
Fallin’ for each other
Pink and orange skies, feelin’ super childish
No Donald Glover
Missed call from my mother
Like, “Where you at tonight?” Got no alibi

I was all alone with the love of my life
She’s got glitter for skin
My radiant beam in the night

I don’t need no light to see you

Shine
It’s your golden hour (oh)
You slow down time
In your golden hour (oh)

We were just two lovers
Feet up on the dash, drivin’ nowhere fast
Burnin’ through the summer
Radio on blast, make the moment last
She got solar power
Minutes feel like hours
She knew she was the baddest, can you even imagine
Fallin’ like I did?

For the love of my life
She’s got glow on her face
A glorious look in her eyes
My angel of light

I was all alone with the love of my life
She’s got glitter for skin
My radiant beam in the night

I don’t need no light to see you

Shine
It’s your golden hour (oh)
You slow down time
In your golden hour (oh)