In social media Strategy is super important so that what we do what is meaningful to drive our goals and objectives. However, without craft, viewers will just scroll away and what ever you have done will not see the light of day. I’ve saved quite a bit of Instagram posts that are thumb stopping and made me have another look and drives tons of organic interactions and I’m going to deconstruct them and see what these execution styles are they also suitable for.
Snarky Greeting
Copy has two parts. One a general greeting / shoutout, but the second part uses a snarky remark to illicit a chuckle or desire for viewers to say in comments where they want to go.
Suitable for: Airlines, Travel Destinations, Tourism Boards.
Ridiculous Motivation to Message
In a retro VHS styled quality showing a challenging yet ridiculous setting, make a rushed motivational peptalk and then deliver message once attention is gained.
Suitable for: All kinds of products and services
Suspenseful Invite
A glaring start that piques interest and forces viewer to watch all the way through and because it is fast, viewer is forced to rewatch or pause. As it is an event, viewers tag their friends who might be interested in the event.
Suitable for: Events, Launches
Musical Background Block
Using a catchy tune have people in the foreground clap to the mush while blocking the background. At the drop, run off and reveal the background.
Suitable for: Travel & Tourism.
Rhetorical Swipe
Intriguing question on the first panel while after swiping shows it was a rhetorical question and that interest should not be there in the first place.
Suitable for: Doubts? lol I dunno.
Inverted Gravity
Inverting perspective that shocks the viewer for a split second.
Suitable for: Any kind of Products
Taken from Inside
Unexpected perspective from inside something than revealing message when attention is captured.
Suitable for: Launches, Announcements, Beauty Brands, Promotions
Infinity Cheers
Making a cheers between two person and on clink it becomes a digital photo which zooms out only to start another cheers allowing multiple spaces and things to be shown.
Suitable for: F&B, Beverage brands, Destinations
