web metrics

I’m currently doing a research on Web Metrics, if anybody got any ideas, resources, articles, useful info, that would be very useful. Its for a school essay, the question goes as such;


An online presence does not guarantee success for any company therefore developers must be able to understand the web metrics of a site to improve its feasibility.

You have been appointed as a consultant developer for the CBS website. Prepare a report outlining the type of metrics you would request and how these metrics can be used to improve the existing site or to identify potential opportunities.

Note : This assignment does not focus on the software/methods used to capture this information but rather on how it is used.

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