I’ve recently expeirenced the power of writing. This power is so prevalent that i had to find out more about it, hence finished these 2 books recently.
Its quite powerful to read about the legends of the past, way before internet, way before pagemaker, way before computers. A good concept can be so powerful and the whole idea of effective communication via a simple ad headline is really something amazing. Now we’re are not talking about good english here, we are talking about pure communication. Its a very good book on the insights of the great writers.