
Went for the Adobe Max 2006 Day2 event and had a good look at what Adobe is doing in its Ajax Framework known as Spry. Ajax is way cool. Check out how adobe uses its Spry framework to create some cool demos.
Family guy with 3 Daughters, Digital Guy, Wine Community Leader, Runner in Singapore.

YAY! Today Audrey’s Saloon turns 1 and i happen to be there for a hair cut. One year passed so fast and i think Audrey have already built up quite a number of regulars.
This is the first year in my life that i’ve went back to the same hair stylist and i have to say i’ve finally found a saloon that i do feel comfortable in. If you stay around that area, then you will be glad you don’t have to travel down to town for your hair cuts anymore.
Audrey’s Salon
56 Sembawang Rd #01-04
Singapore 779086
Tel: 64581200

I’m glad i made it to Rojak06 this time. As usual, its a very arty cum inspirational night, but too bad i missed the first presentation & had to leave at the start of the last presentation.

I personally enjoyed Ho Tzu Nyen’s photos of people observing art, David Lee’s graphic designs, Shubigi Rao’s very entertaining “All Art Is Garbage” segment, Yong’s spirit behind his graphic design & Candy’s white dog bobby illustrations.
Most of the presenters are just like you and me, most of them have a day job, some more demanding then others, but the thing that set them apart from normal people is that they have their pet projects. They have the passion to create at times unappreciated works of art. Such private projects i think is important to creative people, if you don’t have an outlet for your creativity, then next thing you know, you hate doing what you’re doing.
So go ahead, start your pet projects today. I’ve quite a number on hand already.
more pictures here.
I’ve recently expeirenced the power of writing. This power is so prevalent that i had to find out more about it, hence finished these 2 books recently.

The Art of Writing Advertising : Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves
Its quite powerful to read about the legends of the past, way before internet, way before pagemaker, way before computers. A good concept can be so powerful and the whole idea of effective communication via a simple ad headline is really something amazing. Now we’re are not talking about good english here, we are talking about pure communication. Its a very good book on the insights of the great writers.
As i classify myself being in the internet industry, advertising have never been a major part of my work. But of late, it seems that building a website is no longer just about HTML, Javascript, CSS, W3c, etc… Theres a need for a big idea, a marketing idea, an underlying statement, an effective comunication concept. And with all these new stuff, i was thrown new jargons as well. So Clueless in Advertising was a good book to start me off.