The Guardian’s 1986 and 2012 advert messaging

If you’ve not see the above ad, you should. It uses the classic three little pigs story to showcase The Guardian’s multi communication platforms. From print to web, from twitter to social media in general.

The amazing thing to me was that it’s the SAME message from their 1986 ad. See below.

If your brand have the same message for a good 25 years and adapts well over time, technological and social advancements, then you’ve done something very right.

Great job to The Guardian.

Now I’m off to be ZOMGBBQ amazed at their Data Journalism.

Leave a Reply

Your email address will not be published. Required fields are marked *