In social media Strategy is super important so that what we do what is meaningful to drive our goals and objectives. However, without craft, viewers will just scroll away and what ever you have done will not see the light of day. I’ve saved quite a bit of Instagram posts that are thumb stopping and made me have another look and drives tons of organic interactions and I’m going to deconstruct them and see what these execution styles are they also suitable for.
Snarky Greeting
Copy has two parts. One a general greeting / shoutout, but the second part uses a snarky remark to illicit a chuckle or desire for viewers to say in comments where they want to go.
In a retro VHS styled quality showing a challenging yet ridiculous setting, make a rushed motivational peptalk and then deliver message once attention is gained.
A glaring start that piques interest and forces viewer to watch all the way through and because it is fast, viewer is forced to rewatch or pause. As it is an event, viewers tag their friends who might be interested in the event.
Intriguing question on the first panel while after swiping shows it was a rhetorical question and that interest should not be there in the first place.
Making a cheers between two person and on clink it becomes a digital photo which zooms out only to start another cheers allowing multiple spaces and things to be shown.
We’ve all taken photos on trips, but with so much YouTube video watching I think every trip deserves its own little video to capture the trip. Here are some that I’ve done till date.
Trip to Vietnam Dalat with our Neighbours March 2024
It was just two lovers Sittin’ in the car, listening to Blonde Fallin’ for each other Pink and orange skies, feelin’ super childish No Donald Glover Missed call from my mother Like, “Where you at tonight?” Got no alibi
I was all alone with the love of my life She’s got glitter for skin My radiant beam in the night I don’t need no light to see you
Shine It’s your golden hour (oh) You slow down time In your golden hour (oh)
We were just two lovers Feet up on the dash, drivin’ nowhere fast Burnin’ through the summer Radio on blast, make the moment last She got solar power Minutes feel like hours She knew she was the baddest, can you even imagine Fallin’ like I did?
For the love of my life She’s got glow on her face A glorious look in her eyes My angel of light
I was all alone with the love of my life She’s got glitter for skin My radiant beam in the night I don’t need no light to see you
Shine It’s your golden hour (oh) You slow down time In your golden hour (oh)
As a Singaporean we are truly blessed. Our country is an anomaly on our planet. The safety, the peace, the prosperity, the multicultural integration, comparatively to the rest of the world it’s utopia.
However, within our society there are still those we struggle, those with needs. Our intellectually disabled, our homeless, our dysfunctional families, our lower income families who still have to battle with health and putting food on the table.
Me as auctioneer explaining the minimum wage in Singapore
2 years ago, with a bunch of friends we started LittleRedDrop a non-commercial wine community and now we have > 450 members and many are meeting up regularly to share wine and enjoy time friendship.
One of our members Kenneth felt as a community we are truly blessed and came up with the idea to run a charity drive within our community. After months of planning and several meetings with a small working committee including Angela, Bee Leng and myself, we pulled it off last night at 8.8 LRD Gives Back event at Porters Restaurant & Bar.
Everyone who came donated at least a bottle of wine and some even donated an entire case of wine. 27 came for the charity auction dinner and bided for the wines. Our target was $40,000 and since it was Singapore’s 57th National Day, we thought a stretched target of $57,000 would be nice.
We tried to take a group photo but to fit 27 people was kinda hardEveryone had a good timeHandsome dudesBeautiesCharming guysCHEERS!CHEERS!
With the generosity of the community we managed to donate on the spot through Giving.sg to several Charities in Singapore and donated $64,355. The morning after we had a few more donations and we landed at a final number of $65,050!!! How nice as Singapore is +65 and our independence was 1965.
Table 1Table 2Table 3Table 4
We donated to Singapore National Eye Centre, Autism Resource Centre, Movement for the Intellectually Disabled of Singapore, Babes Pregnancy Crisis Support, Animal Concerns Research & Education Society, Transient Workers Count Too, Clarity Singapore, Cancer Research, Epworth Community Services, World Vision, HealthServe, New Hope Community Services, TOUCH Community Services and more.
Auctioning an Italian 1970 Borgogno
It was such a meaningful way to celebrate Singapore by giving back to the needy amongst us. I’m truly blown away by our small wine community and their generosity. All I can say is a big thank you to all our generous donors.
At the end of the night there was simple too many empty bottles. lol.Work mode. I can’t even remember what I drank. I know my table did blind tastings but I can’t remember anything. The focus was on driving the number up.Final tally of donations amount
So Singapore Happy Birthday. Happy National Day. Maybe, just maybe 2023 we will do it again. Cheers! ðŸ·
